BAMMC Department
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About the Department
Established in 2000, the Department of Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is dedicated to developing skilled and socially responsible media professionals through a blend of theory and practical training. Supported by experienced, industry-oriented faculty, the department emphasizes experiential learning through field visits, internships, on-the-job training, media projects, and community engagement.
The department enhances student development through workshops, guest lectures, film screenings, and co-curricular activities that foster creativity, leadership, and ethical media practices. Its flagship intercollegiate media festival Elixir, incepted nine years ago, is a sought-after platform attracting participation from colleges across Mumbai, reflecting the department’s commitment to excellence and innovation in media education.
Department Highlights:
- Industry-aligned curriculum designed to meet evolving media technologies and dynamic job-market demands.
- Expert sessions by industry professionals and media leaders, offering insights into emerging trends and best practices.
- Value-added workshops, seminars, and certification programs that enhance practical knowledge and technical proficiency.
- Hands-on, experiential learning through live projects, field visits, industrial exposure, and on-the-job training.
- Strong industry linkages providing internship and placement support, while fostering skill development, innovation, and professional growth.
Dr Simran A Chawla
Designation: HOD & BAMMC Coordinator
Educational Qualification :PhD
Area of Interest :
• Integrated Marketing Communications
• Digital & Strategic Marketing
• Consumer Behaviour
• Brand Communication
• Corporate Communication
Email :simran.chawla@gnkhalsa.edu.in
Educational Qualification :PhD
Area of Interest :
• Integrated Marketing Communications
• Digital & Strategic Marketing
• Consumer Behaviour
• Brand Communication
• Corporate Communication
Email :simran.chawla@gnkhalsa.edu.in
Dr Harpreet Kaur Sidhu
Designation:Assistant Professor
Educational Qualification :PhD (Journalism & Mass Communication)
Area of Interest : Journalism/blogging/Media
Email : Harpreet.kaur@gnkhalsa.edu.in
Educational Qualification :PhD (Journalism & Mass Communication)
Area of Interest : Journalism/blogging/Media
Email : Harpreet.kaur@gnkhalsa.edu.in
Ms Kulbinder Kaur Wadhwa
Jr. Clerk
Mr. Rajendra Chavan
Subordinate Staff
Mr. Jitesh Aher
Jr. Clerk
List of Courses offered by Department:
| Category | Course Name |
|---|---|
| Major Paper I | Fundamentals of Mass Communication |
| Minor Paper | Fundamentals of Marketing |
| Open Elective | B.COM MS / BSC Biotech / BSC AIML |
| VSC | Computers and Multimedia – I |
| SEC | Creative Writing |
| VEC | Effective Communication and Ethics |
| Category | Course Name |
|---|---|
| Major Paper I | Media Studies |
| Minor Paper | Integrated Marketing Communication |
| Open Elective | B.COM MS / BSC Biotech / BSC AIML |
| VSC | Computers and Multimedia – II |
| SEC | Translation Skills |
| VEC | Environmental Studies & Contemporary Issues |
| Category | Course Name |
|---|---|
| Major Paper I | Introduction to Advertising |
| Major Paper II | Introduction to Journalism |
| Minor Paper | Film Communication |
| Open Elective | SYBCOM MS |
| VSC | Content Writing |
| CEP | Community Engagement Programme |
| Category | Course Name |
|---|---|
| Major Paper I | Campaign Planning and Storyboarding |
| Major Paper II | Legal Aspects in Media |
| Minor Paper | Photography |
| Open Elective | SYBCOM MS |
| SEC | Corporate Communication |
| CEP / FP | Community Engagement Programme / Field Project |
| Category | Course Name |
|---|---|
| Major Paper I | Brand Building & Strategy |
| Major Paper II | Consumer Psychology & Behavioural Analytics |
| Major Paper III | Strategic Media Planning and Buying |
| Major Elective I | Ad Design and Visualisation |
| Major Elective II | Multimedia Storytelling & Documentary Journalism |
| VSC | Experiential Marketing & Consumer Engagement |
| OJT | On Job Training |
| Category | Course Name |
|---|---|
| Major Paper I | Digital Media Strategy & Audience Engagement |
| Major Paper II | Media Business Entrepreneurship |
| Major Paper III | Copywriting for Media |
| Major Elective I | Social Impact Advertising and Advocacy |
| Major Elective II | Broadcast and Convergence Journalism |
| Minor Paper | Crisis Communication & Reputation Management |
| CEP | Community Engagement Programme |
| Sr No | Class | Timetable (PDF) |
|---|---|---|
| 1 | FYBAMMC | View / Download |
| 2 | SYBAMMC | View / Download |
| 3 | TYBAMMC | View / Download |
Abhik Chaudhary
Zonal Influencer Manager @Nerolac
Lekana Kanekar
Bank of America
Zervaan Bunshah
Actor/ Social media influencer
Shraddha Gajaria
Warner Bros Discovery, Chief Manager
Saurabh Vaktania
Sr. Correspondent @Aaj Tak
Simran Singh
Sub - Editor @DNA
Tulsi Joshi
Sr. Team Manager @Gartner
Pranav Kariya
Global Head - Content & SEO
Raspreet Bindra
Sr. Producer @Network 18
Dhruv Pathak
Ass. Director @Cinel Studio
Inderpal Kaur
Ass. Mng. @Tataplay content
Sayali Sawant
Deputy Manager @ICICI
Avantika Patil
Sr. Content Writer @Jio
Sawan Papriwal
Sr. Manager @Performics
Amandeep Singh
AGM Shemaroo Ent.
Mark Christopher
GM @Marcusevans Asia Pacific & MENA Region
Zaheed Shaikh
Executive Producer, Bigger Picture Film
Abhishek Dutta
Consultant Marketing, @Chalo Mobility
Gurujit Singh
Principal Photographer @ETimes
Varun Kalra
Marketing Manager, St. Regis, Mumbai
Harman Narula
Founder @Filmy Narula Ent
Rhea Virmani
Acc. Manager @Pundit PR
Prathamesh Shivram
Ass. Producer @NDTV Marathi
Adiya Syal
Actor
Varsha Kapoor
Executive @Endemol
Director Mahesh Bhatt at Barabari
Student at VSIT College Fest
Event Raag -n-Roll
Students at 94.3 MY FM
Winners at various intercollegiate festivals
Students at NFDC
Winners of Piece to camera
Department festival Elixir
