Designition: HOD -ASSI PROFESOR

Qualification: Mcom MBA PhD

Total Teaching Experience: 26

Courses Taught: Marketing, Advertising, Consumer Behaviour, Brand Building Integrated Marketing Communications

Field Of Teaching: UG

Total No Of Research Publication: 8

Research Area: I hold a Ph.D. in Marketing from Savitribai Phule Pune University. My doctoral research, titled "An Analytical Study of Working Women’s Response to Integrated Marketing Communications," explores how working women perceive, interpret, and respond to various components of integrated marketing communication (IMC). Through empirical analysis and theoretical insights, my work contributes to a better understanding of gender-specific consumer behaviour. Its about making marketing communication more inclusive, relevant, and impactful. My research lies at the intersection of marketing, gender studies, and media strategy, with a strong emphasis on real-world applicability in urban Indian contexts.